Mercedes-Benz DTM driver and 2001 runner up to the Formula 1 World Championship, David Coulthard, has been announced as the new AMG brand ambassador. The 40-year-old driver will be an active participant in customer and press events for AMG, and will also lend his driving expertise to AMG’s development team in their test driving activities.
Coulthard is currently part of the E63 AMG marketing campaign, showing off the versatility of the sedan by driving it in full race attire and in a business suit.
I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand. This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course,” said Coulthard.
Joining Coulthard will also be Bernd Schneider, a record setting DTM champion. The 47-year-old retired driver is also an expert instructor at the AMG Driving Academy.