Sales of the Prius in 2011 are expected to surpass even the number sold in 2010 says Toyota, despite the disastrous earthquake in Japan that limited production of the popular hybrid.
Toyota has been shifting all its resources to ensure production of its hybrid model is top priority after hitting a 61-percent drop in June of Prius deliveries – the lowest since September 2004. Prior to the earthquake, Toyota anticipated sales of the Prius to leap their record 2007 year of 181,221; though that may be out of reach now, Toyota is confident they’ll surpass the 2010 sales figure of 140,928.
Currently, demand is greater than supply of the Prius, with many dealerships in America having a waiting list of customers. With the average fuel cost going up, demand for hybrid models has also been going up.
More importantly for 2012 and beyond, Toyota will be expanding the Prius line with the addition of the Prius v wagon, subcompact Prius c and the electric plug-in Prius, potentially making it their number-one selling model line within the next decade.
[Source: Automotive News]