Fiat has returned to the U.S after a nearly three-decade absence, and the Italian automaker is eager to make a positive impression on the American consumer. So far, dealers are happy with the initial sales of the 500 but see the need for more ad support to sustain long-term growth of the brand.
As part of the campaign, Fiat is offering a $199 a month lease and cut-rate financing on the Fiat 500 coupe. The lease term is 39 months with $1,999 due at signing. Customers interested in buying the coupe can choose three different financing packages including 1.9 percent financing for 36 months. The $199 lease is being offered on the entry-level Pop model which comes with a five-speed manual transmission, which starts at $15,995, including shipping. Fiat has planned to open 130 dealerships by the end of 2011 and so far has 93 up and running.
[Source: Automotive News]