Former F1 Star David Coulthard Appointed AMG Brand Ambassador

Former F1 Star David Coulthard Appointed AMG Brand Ambassador

Some might know David Coulthard as a DTM-series racing driver, piloting a Mercedes-Benz C-class racer. Some might know him as a commentator for the Formula-One races broadcast by the BBC. However, most know him best as a Formula One driver, who has won 13-races in this elite series, and was once part of the dream team at McLaren-Mercedes with teammate Mika Hakkinen.

Now Coulthard can add another occupation to his resume, brand ambassador for Mercedes-Benz’s AMG division.

From now on, the 40 year old Scotland native will be an active member during customer and press days, and his first duties with the brand revolve around the new 557-hp E63 AMG.

At the announcement, Ola Källenius, Chairman of Mercedes-Benz AMG said: “We are very pleased to welcome David Coulthard as a new member of the AMG family. As a fair sportsman and well-liked personality, David is perfectly suited to AMG and its more than 40 years of motorsports history. As an active DTM driver and Formula-One driver of many years standing, David Coulthard has very extensive know-how which makes him a very knowledgeable partner for our engineers when configuring new AMG high-performance models.”

Coulthard, who was also at hand for this announcement said: “I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand. This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course.”