Kia Motors is one of the big winners at the first ever Automotive Brand Contest which was organized by the German Design Council. The judge panel declared Kia Motors the worthy winner in four categories. Three kia models were picked as winners for the exterior category, including the compact Sportage SUV, the forthcoming Rio (on sale from September 2011) and the all new Kia Optima (above). Kia was also ranked ‘Best of Best’ in the brand design category, where strategy and focus of the brand’s overall design is rated.
Peter Schreyer, Kia’s chief designer said, “We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.“