Mitsubishi Sets Goal Of 2,000 EV Sales By April 2012

Mitsubishi Sets Goal Of 2,000 EV Sales By April 2012

Mitsubishi Motors Corp. has a goal – it wants to sell 2,000 units of its new i electric car in North America by April. Mitsubishi’s goal is pretty ambitious, considering that the i arrives at North American retailers in November and it’s only pre-sold about 350 to date.

According to Yoshikazu Nakamura, senior executive officer of Mitsubishi’s electric vehicle business office, the company expects North American sales of the i (aka i-MiEV in Japan and Europe) to reach to 20,000 units by the end of Japan’s fiscal year in March 2016.

The goal is attainable, as the U.S. model of the i has a base price of about $28,000. That means it’s one of the least-expensive highway-capable EVs sold in the United States.  It also means that it will be sold at a loss for the first few years.

From now until 2016, we can expect to see three new Mitsubishi electric or plug-in hybrid vehicles (in addition to the i). Following in the footsteps of the i is the plug-in hybrid version of the Outlander crossover, which will be available in April 2013.

As part of a plan to establish itself as a global EV leader, Mitsubishi will launch eight electric or plug-in hybrid vehicles around the world by 2016. Of those, North America can expect to see four of these models. And the company isn’t starting from scratch – it plans to launch versions of existing gasoline-powered vehicles with all-electric or plug-in powertrains.

[Source: CNet]

  • ty

    Too bad they arnt making it in Normal Ill. but i guess putting american people out to starve is ok in their book by using 0% US mad parts in this car whatso ever. Atleast nissan will assemble the leaf in TN and GM and ford assemble their EVs in MI.