And it’s quite a shake-up: Fiat, Chrysler, and Lancia get new CEOs, while Fiat-Chrysler gets four regional executives to oversee the company in North America, South America, Europe, and Asia. Marchionne will be in charge of Fiat-Chrysler in North America himself.
The new CEOs include Gianni Coda, overseeing Europe, Africa, and the Middle East; Cledorvino Belini, the current head of Fiat Brazil who will expand his scope to the rest of South America; and Michael Manley, who moves from Jeep to take command of the Asian theater. Oliver Francois, current CEO of Chrysler/Lancia, will cross the street to Fiat, and Saad Chehab will instead take Francois’s former position.
These CEOs are all names to watch out for: they will be part of the Fiat-Chrysler high council, with one Marchionne to rule them all. With Fiat’s emphasis in America, Marchionne aims to merge the companies together quickly by 2014 and raise 100 billion Euros in sales revenue. Those who analyze the industry say this is typically Marchionne’s style. Given Fiat’s plans to increase its already over-50% share in Chrysler to 58.5%, don’t say Sergio ain’t serious.
[Source: Automotive News Europe]