A new global survey from the international brand consultancy Interbrand, has named Toyota, the world’s greenest brand. The award was based on environmental performance coupled with public perception of a brand’s environmental sustainability.
Data was collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India. The report gave Toyota a top score of 64.19 points, beating 3M that took second place. The Interbrand report also stated that Toyota is “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world”. Toyota is the market-leader in hybrid technology, according to the report, and Toyota and Lexus have sold more than 3.2 million hybrid vehicles since 1997.
Toyota’s environmental approach towards sustainable operations coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire This facility is known as one of the company’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations.