Toyota Targets 16,000 Sales for Plug-in Prius in 2012

Toyota Targets 16,000 Sales for Plug-in Prius in 2012
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Toyota is ambitious on sales of the plug-in version of its popular Prius hybrid. In an interview with the Detroit Free Press, company spokesman John Hanson commented that, “We’re certainly on line to sell 16,000 to 17,000 in 2012.”

That would put the Prius Plug-in Hybrid well ahead of rivals like the Nissan Leaf and Chevy Volt. So far this year, Nissan has managed to sell just shy of 4,000 Leaf EVs, with Volt sales totaling in 2,745 at the mid-way point of the year.

Toyota is also confident that it won’t have any supply issues with the car, with Hanson commenting that they will build as many of the cars as the market demands.

When it does arrive in early 2012, the Prius Plug-in Hybrid will be able to travel 13 miles emissions free, before switching over to a conventional hybrid system, and achieving 50-mpg average. While the electric-only range won’t be equal to that of the Volt or Leaf, the Prius PHEV is expected to cost significantly less.

[Source: FreeP]

Click here to read AutoGuide’s 2012 Prius Plug-in Hybrid Prototype Review