The compact pickup segment is interesting because major updates are rare compared to other sectors of the auto industry. The RAM Dakota hasn’t received a refreshed look since 2007, and the Nissan Frontier hasn’t changed since 2005. The outgoing Ford Ranger hasn’t really changed since 1998.
This isn’t the same story for the Toyota Tacoma which will receive an updated interior, new entertainment options and revised exterior styling, however the engine and frame will remain the same. “It’s an important segment for us because it provides us with young customers,” said Bob Carter, Group Vice President and brand manager for Toyota. Carter explained that with gas prices continuing to rise, compact pickups could see a sales resurgence. Carter supported this theory by explaining the fact that Toyota sold more Tacomas than full-size Tundras through the first half of the year. The Tacomas should start rolling out in October after Toyota’s part supply situation improves to full capacity by September, following the Japanese disaster in March.
[Source: Left Lane News]