While Hyundai has made great strides in the compact and mid-size segments, with the new Elantra and Sonata, arguably the car that put it on the map was the sub-compact Accent. While a less-than-great piece of engineering in the past, it did serve a purpose. With the second generation of the Accent, Hyundai has infused the car with many of traits of its larger siblings in the hopes of leading the segment with style, features and fuel economy. The plan is that this new value equation will result in big sales. It has.
In its first full month on sale the Accent topped segment leaders, with 6,938 units sold. “The all-new Accent outsold two great small cars we really respect in July – the Honda Fit and Ford Fiesta,” said John Krafcik, president and CEO, Hyundai Motor America. In fact, the sales numbers weren’t even close with the Accent handily out-selling the second-place Versa at 5,359 units, while the Fiesta came a close third with 5,296 units.
Krafcik credits the car’s fuel economy, design and built-in-value. “It’s a good indication that consumers are connecting with our new design, 40-mpg fuel economy, and the Assurance Trade-In Value Guarantee,” he said. “It’s a great recipe for this economy.”