Good news for those optioning up a new Ford: its SYNC system is now $100 cheaper, from $395 to $295.
Ford will also roll out SYNC to every one of their cars within the next three years. Currently, it’s only available on higher trim levels, but with the 2012 Explorer and Edge, base models can get SYNC with the cheaper price.
Next year’s 2013 Escape, Taurus, Flex, and Focus will have SYNC available at that price. Ford aims to make SYNC a safety option as well as for listening to obscure Internet radio stations—hands-free capability and 911 Assist aren’t just available to the bourgeoise anymore.