Versus, the network that currently airs Formula Drift coverage, was recently acquired by NBC Sports. Starting on January 2nd, 2012, Versus will officially become the NBC Sports Network.
The name change will start with the coverage of the NHL Winter Classic and NBC Sports will continue to market and brand on previous-Versus programming. As part of the Versus rebrand, the NBC Sports Group will also be updating its logo, making its peacock larger and using new fonts for the NBC Sports.
It will be interesting to see if Formula Drift will continue to air on the new NBC Sports Network, which could impress potential sponsors of the drift series more so than hearing that their television coverage comes from Versus – even though they’re just the same.