Hyundai is continuing to enter new product segments, including upscale niche markets, but will continue to update lower priced models over the next three years. Three vehicles the Korean automaker wants to launch sometime soon include a dedicated plug-in hybrid sedan (a Prius rival), a sporty sedan to compete with the BMW 3-Series and more luxurious Veracruz SUV.
The Veracruz has become long-in-the-tooth and its sales are lacking. The mid-sized SUV will disappear after the 2012 model year but will return soon after in more luxurious and upscale form for 2014 model year, and will launch in early 2013.
Work is already underway on a sporty sedan to compete with the BMW 3-Series. Hyundai plans to use the rear-wheel drive platform seen in the Genesis and exterior styling is also expected to employ aggressive lines similar to the Gensis Coupe. Hyundai will likely launch this vehicle after 2013.
The plug-in sedan is expected to arrive either in the 2013 or 2014 model year but unfortunately details on this vehicle are insufficient. What is known, is that the hybrid will be an entirely new vehicle all together and will not be a variant of an existing model.