Home / Auto News / News article: Lincoln Gets Separate Design Team Tasked With Crafting Brand's Unique New Look - AutoGuide.com News
 |  Aug 10 2011, 11:45 AM

Despite some sources claiming that Lincoln could perhaps be headed the same way as Mercury, due to having too many badge engineered vehicles, a recent announcement by Ford Motor Company could prove the naysayers wrong.

In an effort to turn things around, Lincoln will get its own design operation, independent from Ford, which will work in conjunction with the brand’s product development team, a move seldom seen in today’s auto industry. The idea is that subsequent Lincoln products will look and feel far more unique than its current offerings (perhaps like the Mk 9 concept shown above) as well as being more fuel efficient; expect to see variations of the corporate EcoBoost technology employed on upcoming powertrains, along with a range of new transmissions.

Given current industry lead times, it’s likely the first of the new offerings could arrive within the next three years.

[Source: Autoline Daily]