“Chillen in my beemer, listenin to Ether.” Well, Swizz Beats won’t be singing those lyrics anymore. Lotus has appointed American rapper and producer Swizz Beatz (Kasseem Daoud Dean) as Vice President of Creative Design and Global Marketing, this afternoon.
While Swizz Beatz has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter, he’s also an avid car collector, owning a Spyker C8 and a Ferrari Enzo. Lotus has likely appointed Swizz to this position as a strategic move, that is clearly targeting buyers from a different demographic (to put it mildly).
Dean’s appointment follows on from an array of recent celebrity figures who have been recruited to take give their creative input to automotive companies. Last July, Victoria Beckham became the creative design executive at Range Rover, while Justin Timberlake is currently the brand ambassador for the Audi A1.
We await with baited breath to see just who the Norfolk-based producer of (for now) lightweight sportcars, chooses to bring into its fold next.