Any Lotus enthusiast will tell you that the brand would be wise to stop pumping resources into Formula 1 and IndyCar, an instead get more heavily involved in road racing. After all, in many respects it represents a better bang-for-the-buck for the marketing folks, with a direct correlation between the cars that race and the cars sold through dealers.
Lotus has already initiated a sports car racing program in Europe with several renditions of the Evora, including the most recent Evora GTE, which competed first at the 24 Hours of Spa in Belgium and then at the 24 Hours of Le Mans.
Lotus has now confirmed with AutoGuide that it is planning a U.S. stop this year, where it will look to challenge the Ferraris, Corvettes, Porsches and BMWs at the Petit Le Mans at Road Atlanta.
Lotus did not give any indication of how many vehicles it would run at the 10 hour endurance race, which will be another step in the Evora GTE’s development as Lotus looks to seriously take the fight to its rivals and cease to be an afterthought in the exotic and sports car segment.