MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even more manual-friendly buyers into showrooms that feature a full line of vehicles offering manual transmissions.
The campaign also provides a platform to teach drivers how to operate a manual transmission vehicle, and enables the MINI dealers to promote the great benefits of driving a manual. Manual transmission MINIs offer a lower starting price, better mpg, technology like Hill Start Assist, Increased performance and control.
In mid-August MINI dealers in the US will receive a “Manualhood” kit which includes a “MINI Manual Driving School” for driver training. Other goodies included in the kit include floor mats, buttons, door magnets, boot decals and a “Manualhood” handbook.