Yoichi Yokozawa, CEO of Mitsubishi Motors North America confirmed that a new Lancer SE model will be arriving this fall as a 2012 model. The SE model will receive all-wheel drive, like its Ralliart and Evolution siblings, however it will be powered by the naturally aspirated engine found in the DE, ES and GTS trims.
The SE model will likely sell for around $20,000 and is expected to account for 15-20 percent of all Lancer sales. Mitsubishi plans to sell 100,000 units in the U.S again and hopes adding the SE to the Lancer lineup will boost sales – and stay competitive with long-time rival Subaru. Mitsubishi last sold over 100,000 vehicles in the U.S. in 2007, with 128,993.
[Source: Automotive News]