When you’re dealing with higher echelons of motoring, like Rolls-Royce Motor Cars, then usually, more than a few customers want something that’s just a little bit exclusive, to set their particular car apart from the Jones’ example next door in Mayfair. And that means spending a little extra on Bespoke touches.
Rolls has been performing Bespoke builds for years, adding unique features, such as unique picnic tables, upholstery patterns, or custom crafted Champagne coolers. However, now it seems that as the rest of the world becomes increasingly homogenized, when it comes to goods and services, more and more people with the means to purchase a Roller, want to make sure it stands apart from the herd.
As a result, the company is expanding Bespoke operations, recruiting more design and engineer staff to help keep up with demand as well as augmenting marketing and sales programs related to handcrafted products and features.
“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce, so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today,” declared Rolls-Royce Member of the Board and Director, Sales and Marketing, Jolyon Nash. Indeed.