Volkswagen‘s next big move in the U.S. marketplace will come with an equally big vehicle; a new crossover SUV targeted squarely at the likes of the Toyota Highlander.
The new 3-row, 7-seater crossover will be designed for American consumers, and priced for them too. Volkswagen of America Chief Executive Jonathan Browning has confirmed the new model will sit above the Touareg in size, but not in price. Instead, it’s expected to slot in somewhere between that SUV and the entry-level Tiguan – likely coming in at just under the $30,00 mark.
“The most important thing is to have the right vehicles, priced correctly,”said Browning in an interview with the Detroit News. This VW has proven with the launch of the new Jetta, with sales of that model up 60% this year, helping VW grow overall by 22 percent.
The introduction of the new 3-row crossover is part of a larger plan by VW of America to add volume models as it looks to double its U.S. sales to 800,000 by 2018.