BMW has for a fifth straight month, held the top spot in its sales lead over Mercedes-Benz and Lexus, delivering the most luxury models in the U.S. BMW has been able to hold this position thanks to the deliveries of the new 5-Series and X3 SUV. The German automakers U.S sales rose 6.5 percent last month compared with a year earlier, to 20,815. This accomplishment has allowed to automaker to move in closer to being 2011’s top-selling U.S luxury brand. Lexus currently holds that impressive position and has done so for 11 years straight.
Both Mercedes-Benz and Lexus have both dipped in sales but for different reasons. Mercedes-Benz fell 1.9 percent to 18,477 in August but Lexus dropped seven percent to 18,103 due to continuing inventory disruptions caused by the March earthquake and tsunami.
“This has been a very strange August for our industry with both difficult news and unfortunate events — consumer confidence down and an earthquake, hurricane and floods in the Northeast,” Jim O’Donnell, head of BMW of North America, said in a statement.
So far, BMW has increased sales by 12 percent through August to 155,929 and Mercedes-Benz is up 6.1 percent in U.S sales to 148,409. Lexus has dipped 17 percent to 120,652 but the March disaster must be taken into account.
[Source: Automotive News]