The Fiat/Chrysler marketing masterminds are at it again. A follow-up to the wildly popular Chrysler 200 commercial featuring Eminem in Detroit and the signature beat from his “8 Mile” soundtrack, the automaker has now recruited the beautiful Jennifer Lopez to endorse its adorable 2012 Fiat 500C.
The combination is so irresistible, in fact, that the ad shows an entire town lose their self control, scrambling after the stars like a mob of zombies. Thanks to the light and little Cinquecento, J.Lo manages to nimbly swerve around the fanatics, while showing off the 500’s capable chassis and her superior driving skills. Inevitably, our star gets swarmed and lifted from the Fiat and Bollywood dancing spontaneously commences.
Fiat and J.Lo will be introducing a series of ads scheduled to air in the coming months. Enjoy the video!
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