Not too long ago, a beauty contest in the sub-$20k segment would seem like a competition for the most attractive bar of soap. But now, Kia‘s current line-up will make you look twice.
Men’s lifestyle and fashion magazine Esquire has announced the Kia Optima as the “Most Gorgeous Car Under $20K.” Editors were especially impressed by the South Korean automaker’s “clean and inspiring” design. Moreover, numerous other automotive publications have made positive comparisons of its exterior to the more upscale Audi.
VP of Kia America marketing & communication Michael Sprague says, “Esquire defines and shapes men’s style and fashion in today’s contemporary culture, and this recognition further validates Optima’s tremendous value proposition with its unmatched combination of world-class design, advanced technology, and fun-to-drive performance. The stunning design and value of the Optima has significantly increased awareness, perception and consideration for the Kia brand…”
More than just a pretty face, the 2011 Optima is available with luxury and technology including a satnav/audio system with Sirius XM radio and live traffic, Bluetooth capability, USB and auxiliary input, and steering wheel integrated voice controls.
The Optima is available with an economic 2.4 liter four cylinder producing 200 hp and 186 lb-ft of torque or a turbocharged 2.0 liter four cylinder producing 274 hp and 269 lb-ft of torque. Finally, the Optima Hybrid provides the 2.4 liter combined with an electric motor, combining for 206 hp and 193 lb-ft of torque. Prices begin at $19,200.