Lincoln To Overhaul Lineup By 2014

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Lincoln To Overhaul Lineup By 2014

Just as industry analysts and veterans are convinced that the Lincoln brand will share a similar fate to Mercury, Lincoln is determined to prove the naysayers otherwise. According to global product chief of Ford, Derrick Kuzak, Ford promises no fewer than seven new or improved vehicles in the Lincoln lineup by 2014, a mere three years time.

With introductions staggered between 2012 to 2014, Lincoln is scheduled to begin their launch with a restyled Navigator for its 2012 model year. Expect to find the same 3.5 liter EcoBoost V-6 found in Ford’s F-series line of pickups.

Also in development is a new compact crossover based on Ford’s next generation Ford Escape, which will be based on a Ford Kuga chassis, a product that’s currently a foreign market exclusive. Another compact car is also in talks but it probably won’t be introduced until 2016, if at all.

Next, the Ford Fusion based Lincoln MKZ will be revised for 2013. However, expect to see the MKZ’s introduction to be slightly behind that of the Fusion as Ford Motor Company will focus much of their efforts in refining, and further separating, Lincolns with a more upscale interior.

The larger MKS sedan is expected to receive a facelift for 2013 as well. Cosmetic enhancements include a freshened grill and side in order to achieve a more streamlined appearance. Moreover, the MKS may also be available with an efficient 2.0-liter four-cylinder EcoBoost engine expected in the Taurus at the same time.

As far as Lincoln’s current crossovers are concerned, the big daddy MKT will get new grill and taillight treatments, not to mention a gussied up interior. And finally, don’t expect a redesign for the midsize crossover MKX until 2014.

Although it remains to be seen whether these efforts would place Lincoln back on the map, it is a positive sign to see Ford Motor Company at least try.

GALLERY: Lincoln Line-up

2011-Lincoln-MKT.jpg2011-Lincoln-MKX.jpg2011-Lincoln-MKZ.jpg2011-lincoln-mks.jpg2011-lincoln-navigator.jpg

[Source: Autonews]

  • Nearbusline

    As long as Ford re-badges, Lincoln will go the same way as Merc, and the front ends(grills) on Lincolns are really bad

  • supersniffy

    GM has Buick (and had Pontiac), Chrysler had Plymouth, Honda has Acura, Toyota has Lexus……It’s all a marketing game.

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