There’s no better way to get a rise out of the jaded automotive media and ensure a spot on the local network newscast than to have a genuine professional racing star introduce your new car at an auto show. And that’s just what Mercedes intends to do at the Frankfurt Auto Show next week, with the new DTM race car being revealed by none-other than 7-time Formula 1 World Champion Michael Schumacher. Oh, and teammate Nico Rosber (who’s actually out-performing old-man Schumie this year) will be there too.
Based on the new C-Class Coupe, the car will continue to be an excellent branding exercise for Mercedes-Benz, while sharing nothing but its roof with the production car.
“The IAA (Internationale Automobil-Ausstellung), the world’s most important show for the automotive industry, is the perfect setting for the première of our new 2012 DTM car,” said Schumacher.
“This new-generation vehicle, based on our Mercedes-Benz C- Coupé, will mark the introduction of an even more spectacular racing car from the start of 2012,” said Norbert Haug, the head of Merc’s motorsports division. “I am certain that the spectators will get their money’s worth from the three-way fight between Audi, BMW and Mercedes-Benz in the DTM next year.”
To see all the photos of the car, visit AutoGuide’s Frankfurt Auto Show coverage page starting September 13th.