With the launch of its new Coupe model, MINI is continuing to push ahead with its “Manualhood” marketing campaign, releasing a campy new video styled after a 1950s public service announcement. Titled “Becoming a Manual” the PSA outlines that this important stage in growing up. “Manualhood is when your body is craving more exhilaration than an automatic can provide,” explains the gym teacher.
Plus, the video highlights the many advantages to driving stick, like improved fuel economy, heightened driving enjoyment and a lower price. It even explains just how easy operating a clutch-and-paddle transmission is. And of course, there’s plenty of humor tossed in.
Still not sure you’re ready to drive stick? Thankfully MINI has also provided a “Becoming a Manual” handbook, which you can download from the brand’s Facebook page here.
Watch the video after the jump:
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