Given how hotly contested the full-size pickup truck market has become in recent years, those manufacturers participating are constantly looking for ways to one-up each other. Most recently, in the half-ton segment, Ram has attempted to do such a thing by going after the fleet crowd with its 2012 model year 1500 Tradesman Heavy Duty.
Although only offered as a no frills work truck, which means just two-wheel drive, a regular cab and eight foot box, the Heavy Duty Tradesman is essentially a half-ton, entry-level rig with 3/4 ton cargo and towing capacity, something the brand believes will appeal to value conscious commercial buyers during these hard, Dickensian times. Besting both Ford and GM’s current entry level work trucks in terms of loading and hauling capability doesn’t hurt either.
Ram has also been playing around with other 1500 options and features, in the Express line, for example, buyers can now opt for Quad and Crew Cab configurations, as well as a Ram box bed in six foot, four-inch configuration.
Considering that the Express Quad starts at $28,050 and the Crew version at $30,010 (with standard 5.7-liter Hemi V8 no less) these new configurations and the HD Tradesman should be enough of an incentive for more folks to consider stopping by their local Ram showroom.