Toyota Gets New Styling Chief, New Aesthetic Direction

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Toyota Gets New Styling Chief, New Aesthetic Direction
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Toyota‘s new styling chief, Dezi Nagaya, wants to abandon the company’s previous conservative design language for a new direction that is “…more dynamic, more masculine, sportier, with a more obvious design theme and a face to represent the company and the brand.”

Nagaya’s challenge comes with creating a unified styling language that can span everything from the Land Cruiser to the Camry to the upcoming Scion FR-S, which will be sold as the Toyota FT-86 in Japan. Nagaya said that Toyota will adjust how aggressive their vehicles look, with volume models sticking to a relatively conservative direction while models like the FT-86 would be much more exciting.

Nagaya was previous responsible for the second generation Toyota Prius and the Lexus L-Finesse design language.

[Source: Automotive News]

  • Danny

    “Nagaya said that Toyota will adjust how aggressive their vehicles look, with volume models sticking to a relatively conservative direction while models like the FT-86 would be much more exciting.”

    Meet the old boss….same as the old boss.

    Pete Townshend, The Who

  • Ray

    With rumors of a MKV Supra or Supra successor, hearing that Toyota now wants to aim for a different design approach that includes more dynamic, more masculine & sportier design…..this could get really interesting!

    Can’t wait to see the Toyota “supra” concept.

  • Ks

    So very close! I am in a cloud dreaming still of Supra Mkiv version 2.0!

  • Ks

    FR-S looks like a facelift gone wrong.