The highlight of Volkswagen‘s press conference at the Frankfurt Auto Show, the Up! was designed as a spiritual successor to the original Beetle. Priced at 9,850 Euros (roughly $13,500) it is intended to be the new “people’s car”.
That is, if the people you’re referring to are numbered four or less. You see, the diminutive new Up! seats four and is intended as form of urban transportation, measuring just 11.6 feet in length (roughly three feet longer than a Smart Fortwo) and 5.4 feet wide.
Two gas engines are offered, both being tiny 1.0-liter 3-cylinder mills. The entry-level one makes just 59-hp, but get an impressive 56-mpg (on the Euro test cycle). The “more powerful” 74-hp model gives up little in terms of fuel economy, managing 55-mpg. VW is also offering a 67-hp natural gas version with 73-mpg!
Already available to order, deliveries will begin in December, with a possible Up! electric car available in 2013.