Ford is revising their forecast for F-150 Ecoboost sales, estimating that the turbocharged 6-cylinder pickup will comprise 45 percent of F-150 sales, versus original estimates of 40 percent. Ford now estimates that the Ecoboost will sell 100,000 units this year.
The F-150 remains the best selling vehicle in the United States, and Ford was caught off guard by the Ecoboost’s popularity. A V6 option has only been available within the last two years, as the segment was dominated by V8 engines. Unstable fuel prices and a general trend towards environmentally conscious purchase choices are credited with helping Ford introduce a V6 powered F-150 in a favorable light.
[Source: Wall Street Journal]