While it hasn’t exactly caught on with mainstream truck buyers, it appears that rumors of the Honda Ridgeline’s imminent demise are nothing but hearsay.
American Honda has now gone officially on the record, stating that such statements are utterly false. On October 4th, 2011, Sage Marie, manager for Honda Truck Planning declared in a statement that “in no uncertain terms, the reports in the media that we have plans to discontinue the Ridgeline pick-up truck are false.
To the contrary, Ridgeline has a significant role in the Honda line-up and it is expected to continue in the foreseeable future. Ridgeline was developed to meet the needs of our customers. They have told us that it is important to offer a pick-up truck and Honda will remain committed to both the vehicle and the segment. Evidence to that fact is that we have announced the new 2012 Ridgeline will receive fresh styling cues, improved fuel efficiency, and even a new Sport model that promises to attract attention.”
Sage also went on to say that while it is still to early to talk about future plans “I can reassure that [the Ridgeline] will continue to build onto its fundamental strengths, and will remain an important part of the Honda product portfolio.”