Kia is hoping to reach the 500,000 unit milestone and add 40 new dealers by 2012, as the Korean automaker enjoys increasing success in the U.S. market.
Kia Vice Chairman Hank Lee said that Kia is on pace to sell 470,000 vehicles in 2011, up from 356,258 in 2010. Lee also said that in addition to adding new dealers, stores that failed to meet Kia’s expectations would be terminated. Lee also stated that Kia is focusing on 20 key markets in the United States, but declined to elaborate on what they were. Kia’s Optima mid-size sedan has won critical acclaim, but failed to sell in significant volumes.
[Source: Automotive News]