Insisting that Ferrari is not sold to the same market of buyers as Porsche or Bentley, and can only belong to an elite realm shared with Lamborghini and Bugatti, Marchionne has designated Maserati as acting Italian counterpart to Porsche and Bentley instead.
This suddenly gives Maserati a clear brand identity and a focused product plan. As Ferrari chairman Luca Cordero di Montezemolo would never allow an SUV in Ferrari’s portfolio anyway, it gives Maserati a clear opportunity to fill the niche of a Porsche Cayenne competitor.
Products in the pipeline include two sedans of different sizes replacing the Quattroporte as well as the Kubang SUV. With the GranTurismo completing the family picture, Sergio Marchionne is optimistic that sales numbers may even increase tenfold, from 5,675 units sold last year up to even 60,000 in the near future.