Home / Auto News / News article: Mazda Looking To Boost U.S. Sales By 74 Percent With Sporty, Fuel Efficient Cars - AutoGuide.com News
 |  Oct 14 2011, 9:00 PM


Mazda is hoping to boost sales in the United States by 74 percent, and a key component of their strategy will be delivering sporty vehicles that can turn out “real world” fuel economy numbers.

“It’s not acceptable to us have 40 mpg and sacrifice performance,” said Robert Davis, Mazda’s senior VP of U.S. operations. Rivals such as the Hyundai Elantra have had their spare tires removed and special low rolling resistance tires to help trim weight and increase fuel economy. But Mazda says that the low rolling resistance tires are noisy and reduce the vehicle’s handling characteristics.  The upcoming Mazda3 will hit 40 mpg thanks to a new engine dubbed “SKYACTIV”, while keeping the spare tire and regular rubber.

Mazda will also sell a diesel version of their upcoming CX-5 crossover, while other competitors do not offer a diesel option. Mazda hopes to boost sales to 400,000 units per year by the middle of the decade, up from 229,556 in 2010.

[Source: Automotive News]

  • Peter

    Mazda is a great car,but the main reason it has no large amount of sales the cars on dealer lots are dark colors and black interior.In Arizona and California the summer temperatures are over 100 degrees and the most popular color of all cars sold is white by over 65%. My son wanted to buy a Mazda but could not find a white one. Have a nice Christmas, Peter.