As the European and U.S. suffer from an economy of alarming volatility, automakers are constantly seeking emerging markets to attain sustainable growth. Mazda, introducing its automobiles in Mexico only six years ago, have now established a new production facility, in joint venture with Sumitomo Corporation, in Salamanca, Mexico.
According to Mazda CEO Takashi Yamanouchi, “Since Mazda established its sales network in Mexico six years ago, we have experienced a remarkable acceptance from the people of Mexico. Last year Mazda sold over twenty-five thousand vehicles and captured over three percent market share. We are excited to be constructing this new facility here in Mexico with our partner Sumitomo Corporation. It will be vital to bolstering our expansion in Central and South America.”
Expected to be operation by 2014, the plant will possess manufacturing lines for both the engine and vehicle. Although plant will focus production on Mazda2 and Mazda3, don’t be surprised if it will take on the responsibility of producing the Mazda6 for United States as well.