Pirelli wanted to do something special for its newest flagship store in Milan, Italy. So the tire manufacturer commissioned renowned tattoo artist Scott Campbell to work his artistic magic to create a cool tattooed tire.
Instead of using a needle and ink, Campbell used a gouge to engrave an eye, a heart and a skull into the tread of a Diablo Rosso II tire. The tire was then mounted on a special-edition Ducati Diavel at the new store. This design is also adorned on the inside of a special edition Dainese jacket, along with St. Christopher, the patron saint of motorcyclists.
This marks the first time Campbell has worked with rubber as a canvas, and he said it was a challenge he was up for. After putting in a considerable amount of research into the project, he was able to transfer his tattoo talent to a new medium.
Watch a video of the tire and the Diavel after the jump.