Ford might have their work cut out for them as they try to change general consumer perception on their vehicle line’s fuel economy. Ford’s global marketing chief, Jim Farley, claims that of the 240 million American drivers only 32-percent of them have a good opinion of Ford on fuel economy. Some simple math will tell you that you’ve got a pretty big majority that doesn’t have a good opinion.
But it appears that Ford’s already hard at work in changing that perception, boasting an 11-percent increase in North American sales this year through October, which is ahead of the market’s overall gain of 10-percent. With the addition of their EcoBoost engines, Ford is working hard to change public perception on their fuel economy. “But we have a long way to go,” Farley said. “Those that own fuel economy in the U.S. own pricing.”
[Source: Automotive News]