With sales of the Chevrolet Cruze slowing down, General Motors will idle their Lordstown, Ohio plant to help bring supply levels of the Cruze down.
Dealers currently have a 73-day supply of the Cruze, higher than the industry average. GM hopes that demand will catch up with supply by closing the plant for a week. The Lordstown plant has been running three shifts plus a weekend shift for much of the year. The Cruze enjoyed strong sales in 2011 but the resurgent supply of cars like the Toyota Corolla and Honda Civic has seen consumers flocking back to imports, negatively impacting sales of the Cruze.
[Source: Automotive News]