Jaguar‘s design genius and restless thinker, Ian Callum, has announced a personal desire to design a premium small car for the historically British marque.
During an interview, Ian Callum told British automotive publication, What Car?, “It’s a personal view, but there’s room for a premium small car. It would be a high-end small car for city use. The big challenges would be economic and creating a business case for it, along with making a small car feel like a Jaguar and having the right levels of refinement and luxury.”
Keeping an open mind, Callum did not confirm whether the city car would be executed as a hatchback, coupe, or small saloon but intends to design a model that will “break the mould and be a car that people just want.”
That’s better than what rival brand and fellow countryman, Aston Martin, can say. There are few people that just want a Cygnet.