Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit and Timothy Kuniskis taking her place.
It’s startling how much can happen in just a year, where at the 2010 LA Auto Show, Soave was proudly on stage presenting the Fiat 500 for all of us to see. Now a year later, she’s not even with the company anymore amidst rumors of improper professional relationships, slow sales and marketing disaster (J.Lo as spokesperson, anyone?). Her replacement, Timothy Kuniskis, has been recently serving as Director for both the Chrysler Brand and Fiat Brand Product Marketing. At least now he has the Fiat 500 Abarth to bolster sales.