Mitsubishi USA Executives Depart, No Plans To Fill Vacancies

Mitsubishi USA Executives Depart, No Plans To Fill Vacancies

Mitsubishi has confirmed that two top executives at their American divison have left the company, and that Mitsubishi has no plans to replace them – a curious development for an automaker with mercurial fortunes.

Mitsubishi has struggled in recent years, but has enjoyed a sales surge in recent months, as well as the launch of their all-electric city car, dubbed the i. Gregory Adams, vice president of marketing and product strategy for Mitsubishi Motors North America, and Mike Krebs, vice president of corporate planning and incentives both left the company on October 31st, with Krebs having been at Mitsubishi for over a decade.

Adams position may have an impact on the launch of the i, which is relying on social media and other unorthodox marketing methods to make an impact on consumer perceptions. A Mitsubishi spokesman told Automotive News that day-to-day operations wouldn’t be impacted by the departures.

[Source: Automotive News]

  • Gerald F. Brady

    I would like to communicate with an executive in marketing/sales with regard to launch and success of the new i electric vehicle, lest it fall by the wayside like the volt and leaf?

    Gerry Brady, Helmetta, NJ