MyFord Mobile App Awarded CES Award in Software and Mobile Applications

MyFord Mobile App Awarded CES Award in Software and Mobile Applications
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While Microsoft and Ford‘s previous collaboration, MyFord Touch, drew significant criticism from users as well as from Consumer Reports, their latest product promises to be a big hit. Designed for the new Ford Focus Electric, the MyFord Mobile app has earned the International CES Best of Innovation Design and Engineering Award in the software and mobile applications category.

Thanks to the MyFord Mobile app and its use of Microsoft’s cloud computing technology, drivers will be able to keep track of when utilities switch to lower off-peak charging rates so that a charging schedule can be coordinated to minimize electric bills and the Focus’ cost of ownership. MyFord Mobile’s network can monitor the rate schedules of Utility services and transmit that data back to the vehicle via embedded cellular connectivity so that it will trigger the charging process only when the rates fall.

Thanks to navigational data and can also assist in locating the closest charging stations along the driver’s route. It will calculate whether the vehicle’s range can reach the station with the currently available charge and design multi-stop, plug-to-plug journeys to keep drivers from getting stranded.

Available on smartphone platforms Android, Blackberry, and Apple iOS, the MyFord Mobile app, “is designed to help Focus Electric drivers maximize their gasoline-free driving in a worry-free, low-effort way. Drivers can take advantage of information stored off-board to automatically charge their cars at the lowest possible cost and reduce range anxiety with plug-to-plug route planning,” according to Bill Frykman, of Ford Connected Services Product & Business Dept.

Frykman adds, “We’re honored CES has recognized our efforts to use the latest connectivity and cloud technology to augment the capabilities of the car to promote greener driving.”