A few years ago, a Chinese car company by the name Geely bought the Swedish luxury car brand Volvo.
As part of Geely’s plan to move the Volvo brand forward, they hired famed car designer Peter Horbury to look after the design direction of this luxury car brand.
Horbury, who hails from Britain, was no stranger at Volvo, having first worked with the brand from 1991 to 2002. So hiring him to look after Volvo’s future was an easy decision for Geely.
But as of today, Horbury has been appointed the role of ‘design chief’ for Geely automobiles.
On this occasion, the Chairman of Geely Group, Said Li Shufu said; “I am delighted that Peter Horbury has accepted the offer to lead the design development of the Geely Group brands into the future. His vast experience in the industry will be key for the future success of Geely Group’s products.”
Hopefully Geely will finally have some…ahem, “original” designs for a change.