If there’s one thing you can guarantee in Southern California, it’s the opportunity for a bit of glamor and glitz. Probably not surprising then that Lamborghini, at a very exclusive gathering in Beverly Hills, elected to unveil the latest member of it’s Gallardo family – the LP550-2 Spyder.

Among the attendees that gathered at the world introduction of the new rear-drive convertible were actors Dominic Monaghan (perhaps best known for his role as Merry in Lord of the Rings), Ralf Moeller (Conan the Adventurer -TV series) and Lake Bell (Boston Legal, How to Make it in America).

Filippo Perini, who head’s up Lamborghini’s design centern, gave a rare glimpse at the company’s design process, by doing live sketches of the Gallardo LP550-2 Spyder during the event.

Further distractions included a fashion show, highlighting the new Automobile Lamborghini Winter Collection and music spun by DJ Cobra, which alternated between modern trendy club tunes and seriously old school New Wave, R&B and Hip Hop.

Stephan Winkleman, Lambo’s CEO essentially summed up the evening by saying that [the new 550-2 Spyder] “will appeal to a very special group of customers – many in Southern California – that enjoy a spirited driving style paired with the sheer exhilaration of open-air driving.”

Gallery: Lamborghini LP550-2 Spyder

See video from the reveal below:

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