Home / Auto News / News article: Stop By Sears Auto Centers When Playing Road Trippin' Game - AutoGuide.com News
 |  Nov 23 2011, 8:45 PM

If you play the EA Moble game Road Trippin’, you can expect to stop by Sears Auto Centers in your virtual travels.

Sears Auto Centers and BF Goodrich Tires have joined forces with EA Mobile, so players of the popular moble game can stop to tune up their cars, receive power boosts and earn extra points. And players can also earn discounts for their real cars from Sears and BF Goodrich as well.

“Mobile gaming is a great venue to introduce Sears Auto Center’s products and services to a new generation of customers,” said Lori Williams, Chief Marketing Officer for Sears Auto Centers. “With the number of mobile game players growing every day, Road Trippin’ enables Sears Auto to leverage this new marketing channel to engage with potential customers in a relevant way.”

You can download the game for free at the Apple iTunes store.