12. Toyota Camry
While automakers and outside research firms publish sales figures and earnings reports on a regular basis, one metric we rarely get a glimpse of is how profitable each vehicle is. In an era of re-badging and platform sharing, one would think that the most profitable vehicles are those with a large number of derivatives to spread the cost around. But a new report from Bernstein Research suggests that two factors – price point and volume – are the keys to making big bucks off vehicles. And judging by the list, longevity seems to help as well.
Number 12 on the list is the Toyota Camry, and for good reason. The Camry has a number of factors in its favor – massive volumes, an accessible price point and its made in America (currency fluctuations, particularly a rise in the euro or yen, can make exports unprofitable). Bernstein’s report notes that high volume cars at a medium price point are one of the keys to profitability, and the Camry might be the textbook definition of this formula. The Camry’s twin, the Lexus ES350, was absent from the list, but no doubt earns its keep, as a gilded version of the Camry.