Home / Auto News / News article: Top 12 Most Profitable Vehicles - AutoGuide.com News
 |  Nov 24 2011, 4:05 PM

11. Porsche 911


At the other end of the spectrum we have the Porsche 911. It’s a common truism that the 911 is a “constant evolution” over nearly 50 years, and Porsche has milked this for all its worth – the first version of the 997 GT3, for example, used a modified version of the ancient air-cooled engine block, a component that has been paid off long ago. Add in Porsche’s often exorbitant price for options (charging hundreds of dollars for minutiae like colored wheel crests on the center caps) and people’s willingness to pay money for a prestigious status symbol and you’ve got a perpetual cash cow.

  • Rob

    so basically all full-size trucks?
    I would have to think that as gas prices rises, these will become less profitable.

    is the profit driven by volume? or just by mark-up?

  • http://autoguide.com Derek Kreindler

    It’s a mix of both. In some cases its volume, in other cases (premium cars) it’s markup. Others, like the BMWs, split the difference between those factors.

    The pickups are sensitive to economic factors, as we saw 2008…

  • http://pulse.yahoo.com/_7RENAJWD64GGJ33JQ2ZCCZ246E Michael

    bought me a ford truck just the other day broke down on the side of the road started on fire ! total loss! so much for buying new!