Home / Auto News / News article: Top 12 Most Profitable Vehicles - AutoGuide.com News
 |  Nov 24 2011, 4:05 PM

9. Jeep Grand Cherokee


The current Jeep Grand Cherokee did away with the older generation’s fairly utilitarian underpinings for something more refined. A lot of the work was done while Chrysler was still under the stewardship for Mercedes-Benz, while the powertrains are all Chrysler, including the stellar Pentastar V6. Since Bernstein’s study takes into account profitability since 1990, we’re guessing that the Grand Cherokee merits a spot for being such a lucrative offering back when the domestic automakers relied on SUVs to line their pockets with cash – but we’re also glad that we have the current Grand Cherokee, rather than the vehicle that was offered nearly two decades ago.

  • Rob

    so basically all full-size trucks?
    I would have to think that as gas prices rises, these will become less profitable.

    is the profit driven by volume? or just by mark-up?

  • http://autoguide.com Derek Kreindler

    It’s a mix of both. In some cases its volume, in other cases (premium cars) it’s markup. Others, like the BMWs, split the difference between those factors.

    The pickups are sensitive to economic factors, as we saw 2008…

  • http://pulse.yahoo.com/_7RENAJWD64GGJ33JQ2ZCCZ246E Michael

    bought me a ford truck just the other day broke down on the side of the road started on fire ! total loss! so much for buying new!