9. Jeep Grand Cherokee
The current Jeep Grand Cherokee did away with the older generation’s fairly utilitarian underpinings for something more refined. A lot of the work was done while Chrysler was still under the stewardship for Mercedes-Benz, while the powertrains are all Chrysler, including the stellar Pentastar V6. Since Bernstein’s study takes into account profitability since 1990, we’re guessing that the Grand Cherokee merits a spot for being such a lucrative offering back when the domestic automakers relied on SUVs to line their pockets with cash – but we’re also glad that we have the current Grand Cherokee, rather than the vehicle that was offered nearly two decades ago.