Toyota Hoping Prius Plug-In, New Models, Will Sales Back To Pre-2008 Levels

Toyota Hoping Prius Plug-In, New Models, Will Sales Back To Pre-2008 Levels
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Toyota is banking on its plug-in Prius hybrid and other new models to help bring their sales numbers back to pre-2008 status, where Toyota had no trouble grabbing the global sales crown each year. Currently Toyota is poised to lose that trophy to General Motors, undoubtedly due to the earthquake in March in Japan and the floods in Thailand hampering production.

But Toyota has a bright future ahead of them with their abundance of gasoline-electric vehicles on the horizon. There’s no doubt the Prius has enjoyed immense success worldwide and the Prius PHV hybrid will be introduced to the Japanese market on January 30th, with a starting price around $41,000. Toyota is aiming to sell 35,000 to 40,000 plug-in Priuses a year in Japan alone.

The new Prius PHV has a cruising range of 16.4-miles on its lithium-ion battery and can be charged using a household electricity outlet. Toyota hopes that the PHV will be able to compete with the electric car market while enticing consumers that are hesitant to buy an all-electric car.

[Source: Automotive News]